CLUB WYNDHAM
LIVE YOUR BUCKET LISTâ„¢
In 2018, Club Wyndham underwent a complete rebrand. It was a big undertaking that would affect 100+ resorts. The refresh required new print material, digital assets, email templates, and website launches.
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I was a big contributor in:
EMAIL DESIGN
Email templates were created with bold colors and full-width imagery to fully immerse people into the brand and destination.
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I coded 100+ emails which were sent to 500,000+ timeshare owners and prospects. Each email was tested in Litmus to ensure 3+ email clients and 4+ web browsers rendered as intended
SALES PRESENTATION: PRESENTER
Goal: The goal was to design and code a user experience and user interface for an enticing and well-performing sales presentation program.
Background: I worked closely with the VP of Sales to understand our sales process and what has worked in the past.
Action: We wanted to enhance the presentation with new branding. So, I created designs with the user experience in mind. Next, I coded the presentation slides using HTML, CSS, and minor JS. I worked closely with the quality assurance team to ensure it would work across all screens we had in our resorts.
Results: This was deployed to over 250 resorts and used by the sales team to sell Club Wyndham and WorldMark timeshare. It contributed to a large portion of our revenue.
PRINT PIECES & ADS
To fully roll out Club Wyndham's new branding, it required hours of updating print collateral and pushing for brand awareness as we shifted. My design even made it to NY Times Square.
Year
2018 - 2022
Services
Email Design, Digital Design, Print Design, Sales Presentation Design